More than 50 percent of millennial eat at restaurants more than they eat at home. The fact that restaurant business is increasing at a tremendous rate is no surprise. What people are looking for is a great business plan for restaurant business to take action.
In the ever changing world restaurant business is one among all that has steady demand. The potential customers are people shopping out usually stop at restaurant to eat delicious food.
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Opportunities For Restaurant Business
Before going towards the strategy to build a successful restaurant business, we want you to take benefit of opportunities present in the food industry.
Rapidly Growing Industry
The food industry is increasing beyond doubts. It depends upon the quality of the food and customer service. Apart from that, your business will lead to heights. You need to stand out and get the benefit of increasing demand.
Every Season Demand
What is the need of people that never goes out of demand is food? Every season ensures more demand than previous. This business gives the advantage of earning profits at every turn.
One Time Investment
Restaurants require investment at an initial stage, once you are done with that then you are ready to be a success. It is evident in the food industry that restaurant owners are enjoying profits from at least a decade.
All About Marketing
Marketing is involved in every business, but it’s the effect on a restaurant business is huge. It helps not only as a tool to get customers but also as a brand developer. You can create reputation for your business with the help of right marketing.
Step By Step Guide To Restaurant Business Plan
Identify Your Skills
Starting a restaurant will require more than just cooking skills. You will need to be on top of your heels to work as a manager, supervisor, finances, legal advisor and what not. You will be the sole authority to lead a restaurant.
Consider these skills before moving on.
- Leadership Skills
- Inventory management
- Supervision
- Cooking Skills
- Human Resource Manager
- Budget Maintenance
- Recruitment Issues
- Motivator
- Legal Knowledge
You may hire staff to do everything but specific knowledge is required to keep a check on everyone. You can go through these courses to get certifications.
Develop A Menu
Depending upon the menu of a restaurant, various factors are chosen. The location will be decided according to the kind of cuisine you provide. Equipment is purchased according to the dishes that will be prepared.
An attractive and unique theme will help you out to attract different kinds of customers under one roof. You should be able to provide variety to your customers. Keep your menu short and don’t repeat the dishes with different names.
List out ingredients for them
The list for ingredients should cover every item for the purpose of costing. It will help to set up the prices of the dishes. Further ascertaining your profit and managing the profit margin will become easier. Prepare the list for all dishes separately. Then source each item in bulk.
Approach to suppliers
You need to approach more than one supplier so that you can compare the costing of each ingredient. It is important to make sure that you maintain a balance between quality and cost. Different suppliers may provide cheap quality at low prices. Be careful with it.
Find out costing
After researching the cost of ingredients through various suppliers will help you out to ascertain a list of prices. Compare and evaluate the list. Then set your profit margins according to the targeted market.
Hold a practice test
Now you hold a menu that covers every aspect. It is time to test it. You can run an event or a trial to test the pricing of the dishes. You need to be ready to get suggestions from customers. Handle them positively.
Get Funding
Funds are the major factor to start a restaurant business. You need to know the pros and cons of various funding methods. It is mandatory that you evaluate every method.
- Personal investment
- Investment through partners
- Government loans
- Bank loans
- Venture capital
Design Your Interiors
Why it is important to consider the designing of your restaurant? You may have rented or purchased a huge location but you must be able to use it in the most effective way. The arrangement for parking, seating space, cooking area, reception area and waiting area are the major aspects.
Factors to keep in mind while designing interiors
Comfortability
According to the size of the demand, you must make sure that the space available provides enough comfort. Just customers are not your focus but the staff should be comfortable while doing their jobs.
Air Quality
The environment of a place makes sure the reaction of humans. You should be able to provide enough ventilation and good air quality at your restaurant.
Lighting
Proper lights affect the mood of people. Dull lights may spoil a happy environment. Sometimes lighting needs to be managed so ensure that you have manageable lighting systems.
Safety
The first and foremost aspect of designing a space requires to ensure proper safety of people. Wires and pillars should be out of reach of customers. Use quality material while setting up the wiring of the restaurant.
Equipment Required
Smooth working of a restaurant can be ensured by quality equipment. You should not forget any basic equipment that can stop the functioning of the business.
Check out the list below.
- Refrigerators
- Freezers
- Slicers
- Ovens
- Grills
- Boilers
- Baking equipments
- Mixers
- Sinks
- Fire Extinguishers
- Cooking Utensils
Check out the equipment in this website and get the pricing.
Complete Legalities
Setting up your business officially is the next step towards a successful business. Various legalities that are required to be completed are listed below.
FSSAI License
Every food business needs to be registered from food authority of India.
Trade License
To start trading and selling food, trade license is a legal permit.
Liquor License
Restaurant have usage of liquor which requires license for the state.
Shop and Establishment License
This license is mandatory within 30 days of starting a business.
Fire Safety License
To ensure that your place is are from fire, fire license is a must.
Lift Clearance
If you have a facility for lift in your restaurant then you must ensure a clearance from government.
GST Registration
To avoid any taxation laws, you must be registered through the GST act.
Music License
Every restaurant generally plays music, to avoid any interference from the neighborhood you must have a music license.
Recruitment
Hiring staff for a restaurant requires various positions to be filed. These roles are different from each other. Hence it is very important that you design multiple rounds of the interview before selecting a candidate.
Here is a list of positions in a restaurant.
- Chefs
- Assistant chef
- Helpers
- Sweepers
- Waiters
- Receptionist
- Bartenders
- Manager
- Supervisor
- Cleaners/Dishwashers
- Cook
You can hire a person by posting jobs online. One of the easiest channels to hire employees is Naukri.com. You can use it to get resumes online. Half of the work becomes easy by online channels.
Launch Day
Plan in Advance
You need to make a list of people that will be invited to the launch party. It will target those people who can spread the word. Then a list of dishes that will be displayed by your restaurant. The theme should be decided on the decoration. These are some major things to be prepared.
Initial Introduction
Owners firstly introduce their business to family and friends. It is important that you show the uniqueness of the business so that it becomes easy for your close people to refer the place to others. Then posting in social websites is another launching introduction.
Marketing
Start marketing your business through its launch date and venue on various social channels. Advertising and referring is the best way to get a response.
Inauguration
Time to integrate the business. Host a party and show off the place. It will help you to build confidence in yourself and trust among your customers by knowing the business.
Unique Ideas To Promote Your Business
Opening a restaurant is what most people are looking for but do you know how popular restaurant build their presence? The unique services provided by them stands their business model at a different platform.
We are here to suggest you unique ideas to compete with already established restaurants.
Order Take-Out
Most hostellers and students love to eat at home so they prefer ordering at a restaurant and then taking it at home. This service will target another market that restaurants can’t cover.
Collaboration
The major sales proportion of restaurant is coming from online collaborations. You can take that opportunity too by providing food online.
Party Organisers
Some restaurants are popular for the arrangements they are making for their customers to host small and grand parties. You can be one of them. You need good decorators and enough space for music.
Gaming
Youngsters are attracted to games these days. What can be better than eating after getting tired of games? This way you can have an opportunity to add extra income.
Authentic Variety
Variety in business calls for every type of customer at your restaurant. You must make sure that you are able to provide authentic styles with the same taste. Consider hiring multiple cooks.
Conclusion
Attracting customers is great but reaching a large group of people is a different level. Most restaurants focus on a specific market. What you need is to upgrade the level by introducing uniqueness in the market.
We hope that you have enough ideas to expand your business to a variety of customers. You need to be patient and give your best.
Take the first step, here is a TIP# be prepared to handle different types of customers. Your quick delivery and matter solving skills can help you to handle them.
Have any queries? Comment Below.