The makeup industry is a billion dollar industry. The business
is very lucrative and competitive. There are thousands of cosmetic products,
brand names and cosmetic companies.

Before starting the business you need training or
mentorship. Study at an institute of cosmetology or become an apprentice.
Increase your knowledge through books, symposium and training workshops. You also
have to get acquainted with FDA regulations and join an association.
makeup artist
Starting
a Makeup Business
Licensing
Get a business name and incorporate as a sole proprietor
or LLC. Join a local association and get certified. There are also food and
drug regulations guiding the enterprise.
Organize
your Finances
To succeed you need to organize your finances. Make sure
you create an account separate from your personal account. The business should
be able to accept credit card payments, cash or direct transfers.
Keep track of your receipts, invoices, tax and inventory.
You can start a small makeup business with N200, 000. This sum includes N120,
000 lease for one year and makeup paraphernalia.
girl
Create
a Price List
You need to decide on how much to charge your customers. Things
that affect pricing are location, rent, utility bills and transportation.
Your charges could be based on per hour bases or full day
work. Other charges must reflect outcalls and special requests. The prices
should reflect your professional brand image and services.
Makeup
Kit
Even if you have a makeup studio you still need a handy
makeup kit. The kit is perfect for outcalls and home visits.
Things you need in the kit are 7 layers makeup set that
has powder, lipstick, blushes and eye shadow. It should come in a shoulder bag
with adjustable dividers. Other tools are disposable eyelash brushes,
foundation, concealer and a brush set.
List
of Items in Makeup Kit
There are some basic essentials to have in your mobile
kit. Make sure the kit has tools such as sponges, tester, and glue. Include
eyelashes, curler, tester wands and spatula.
The kit should have false lashes, skin care lotion,
eyeliner and lipsticks. Others are setting powder, blush and lip gloss.
  • Primer
  • False Lashes
  • Eyeliner
  • Mascara
  • Blush
  • Setting Powder
  • Liquid
    Foundations
  • Full Brush Set
    and Brush Cleaner
  • Lipstick
  • Skin Care 
  • Start a Cosmetic Business
Makeup
Artist Portfolio
As a makeup artist you need to create a portfolio. The
portfolio highlights your work in a visual way. It expresses your talent and
credentials similar to a resume.
To develop a portfolio engage a dozen models and a
professional fashion photographer. This is because it takes time to apply
makeup and you want to round up the session in a single day.
This would invariable reduce cost of hiring models,
studio time and photographer. It is mandatory you use professional models and
photographers to get the best results.
Get
Social
You need to have a social media presence. This is because
many makeup artists get jobs through this channel.
Join Facebook and create a business page. Add your
website URL and use Facebook advertisement to drive traffic to your website.
Build
a Portfolio Website
A makeup artist without a website is like a sailor
without a ship. Make sure you choose a good domain name and host provider.
Your website should have a premium template and easy
navigation. Add your model pictures, description, blog posts and location.
Include your telephone number, email address and
services. Drive traffic to your website through social media channels and online
advertisement. Use classified websites, yellow pages and directory submissions.
Marketing
The makeup business is tough and challenging. You face
serious competition from established brands and freelancers. You need to develop
a marketing strategy and work within a budget.
Use flyers, posters, banners and billboards to create a
buzz around your services. Use television advertisement and Adwords. To increase
patronage offer regular clients discounts and promotional products.
Network
It is essential you network with industrial players.
Focus on spas, beauty salons, fashion outlets and supermarkets.
Contact hair salons, event organizers and photographers for
referrals. Use word of mouth and distribute your business cards. Contact
wedding planners and build trust.